Every page on a business website gets read by someone who is almost ready. The question each page has to answer is not “what do we offer” but “what should this person do now,” and most pages never answer it.
Pages end. Decisions should not.
A services page that ends with nothing asks the visitor to do the routing themselves: find the contact page, guess the right way in, compose a message from scratch. Every one of those steps loses a percentage of people who were ready a moment ago.
The next step does not need to be loud. It needs to be present, specific, and shaped like the decision the visitor is actually making on that page.
One action, said like a person.
“Submit” is a form talking. “Request a quote for your project” is a business talking. The action reads best when it is written the way the owner would say it across a counter, with the outcome named and the effort obvious.
One primary action per page is usually enough. When everything on the page asks for something, the page reads as pressure; when exactly one thing does, it reads as help.